Zippyway

Market Strategies

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    Overview

    A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

    25 Types of Marketing Strategies

    Buisness to Consumer Strategies

    B2C market strategy is for those companies which market their products directly to consumers. These types of businesses can work online or in store. A business-to-consumer strategy is consumer driven. You must know your customers inside-out. There preferences of social media, where they live, and how much money they earn.

    Employee marketing Strategies

    The strategy of this marketing type is to overtake its employees as potential customers and brand ambassadors. We all know that companies provide employee discounts as a part of their deal. Mostly, employees buy from their employees as long as they are getting the best deals. In this way, employees become the advocate of the company.

    Business to Business Strategies

    For instance, you produce equipment of machines, you are doing a business-to-business space. It requires a different approach than business-to-consumer marketing because there several more steps involved in it. You need to find out the decision makers and find out ways to persuade them to business with you. to do this, you need to build a relationship with them by providing superlative services.

    Direct Selling

    There are few products which can be sold by meeting your customers face-to-face and providing them a demonstration of your products. For example, if you selling a product used at home. You can call a group of customers in one person’s home and can provide a demonstration about how that product works.

    Cause Marketing

    Many companies opt for this marketing technique to boost their sales. People get drawn towards the businesses which are working for a cause. They feel good knowing that their money is being used for a good cause. Therefore, there is no harm to opt for this strategy which benefits you as well as the community. To do this, you need to get into a partnership with a charity organization.

    Earned Selling

    In the modern era, there is hardly a person who isn’t aware of this type of marketing strategy. Companies pay a lot of money to promote their products on various media platforms like newspaper, television, social media etc.

    Co-Branding and Affinity Marketing

    By using this marketing strategy, you share your customers with businesses that compliment your own business.

    Internet Marketing

    In the modern era, there is hardly a person who isn’t aware of this type of marketing strategy. Companies pay a lot of money to promote their products on various media platforms like newspaper, television, social media etc.

    Point-of-purchase Marketing

    Point-of-purchase marketing strategy includes placing your product where customers make the most purchase. You must have noticed that many small products are being placed near the cash counter. This is done intentionally so that people make an impulse purchase.

    Word-Of-Mouth Advertising

    When people mention your services or products on their social media page and give a positive review, they are doing word-of-mouth advertising of your business. You can also pay some review bloggers to write reviews about you. These days people have a tendency to read reviews about everything before making a purchase.

    Paid Media Advertising Marketing

    Followings are the types of paid media advertising.
    This type of marketing requires planning and specific goals for every ad’s performance. In case, your advertising is not working, don’t keep wasting your money instead think about some other ways to market your product.

    Storytelling

    Storytelling is an emotional way to reach your audience. You can produce personal stories, brand stories or a story of one of your customers after taking their permission. There is one more trend of saying a story in exactly six words. Here writer requires great writing skills to create a short meaningful story.

    Referral Program

    This type of marketing strategy makes the use of your existing customers to get new customers on board. You pay some incentive or benefits to your customers if they ask their friends to buy your product or service. People usually do word-of-mouth marketing to get the benefit.

    Growth Hacking

    This type of marketing strategy is used to gain resurgence in the audience in a short span of time by hacking into one of the internet from many types of marketing strategies. There are many professionals who can do this job for you in return for money. One method is to try several types of marketing strategies simultaneously. You can get a huge amount of data by following this technique.

    Networking Events

    Yes, internet marketing will get your audience. But there are other marketing techniques too that you cannot do from behind the computer screen. For this, you need to step out in the real world and organize some networking events to get prospects who might enjoy your services. For example, if you are providing an online course, you can set up a booth where people can reach you and you can share knowledge with them about your course and encourage them to take the course by providing them additional discounts.

    Content Marketing

    Organizing contest is the best way to direct traffic to your website and optimize the conversion rate. You can keep digital devices or travel tickets as prize money.

    Retargeting

    Using this type of marketing you target people who have shown interest in your business before. For example, Facebook let you place a pixel on your website. A user will see the ad of your product on Facebook if he/she has recently visited your website. As they already know about your brand, they will recognize it and there are high chances for them to get convert. There are other retargeting platforms too like Instagram, YouTube etc. where you can retarget your prospects

    Search Engine Marketing

    Everyone wants their content to appear first in a search engine using search engine optimization (SEO). Search engine marketing can help you generate a massive return on investment. To do this, you need to have unique, creative, value-driven content so that your content appears appealing to search engine.

    Social Media Marketing

    Businesses make the use of social media platforms to share value-rich content and directing traffic to their websites and landing pages, thereby, improving brand awareness and multiplying customers. social media marketing strategy works better if you know how to use hashtag, links, images, and videos to increase engagement.

    Content Marketing

    This type of strategy involves sharing the content that you write of your blog or landing pages to social media platforms. It is one of the effective marketing strategies because it gets organic traffic to your blog and convert visitors into loyal followers.

    Social Media and viral marketing

    Businesses make the use of social media platforms to share value-rich content and directing traffic to their websites and landing pages, thereby, improving brand awareness and multiplying customers. social media marketing strategy works better if you know how to use hashtag, links, images, and videos to increase engagement.

    Influencer Marketing

    This type of strategy involves sharing the content that you write of your blog or landing pages to social media platforms. It is one of the effective marketing strategies because it gets organic traffic to your blog and convert visitors into loyal followers.

    Behavioural Marketing

    In the present time, businesses can generate more data than ever before in history. Behavioural marketing exploits this advantage to target specific consumers. By tracking IP address, cookies, and web histories you can make sure that your audience is viewing your content at the right time.

    MARKETING STRATEGY PLANNING

    Situation Analysis

    Before you can develop a plan, you need to determine exactly where your business currently sits. Perhaps your company is meeting revenue goals but wants to scale up or move into new markets. If you aren’t meeting goals, take an honest assessment of why. No marketing plan can change things if your sales team is unmotivated or untrained. Most of this information is in your existing business plan and updated data reports. If the information isn’t available, conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis to identify potential problems. Be clear on what you do well and on what makes your company – as well as its products and services – unique.

    Define the Ideal Customer

    A business owner who says “everyone is my client” is relying on broad marketing concepts that are most likely hurting sales success. Demographic studies show that some consumers buy differently than other consumers – younger consumers respond more to texts and digital ads, whereas older consumers have more traditional buying habits. Take the time to define your ideal customer, based on age, gender, family status and financial status. Once you have a description of the ideal consumer, define how your products solve a need or a desire in that group.

    Establish Marketing Goals

    Marketing should lead to sales. Define how your marketing efforts improve revenues. Goals can include increasing sales by 10 percent or having an additional 30 percent of online customers buy a second item through shopping cart suggestions. Be very specific with goals so you can measure your success. Set a time frame with timeline markers. Timeline markers to track progress so you can make adjustments as you work toward the ultimate goal.

    Budget Funds

    Everything costs money, and you want to make sure you have a budget that enables your strategy to succeed but doesn’t throw good money after bad – on ineffective strategies. Establish a budget for each strategy. Monitor the results to determine which strategies are the most effective. Be flexible enough to adjust budgets, and move money away from campaigns that aren’t working into strategies that working.

    Frequently Asked Questions

    Most frequent Questions and Answers

    Yes, Zippyway is an Online Platform serving all over India. Thus, No matter where you doing your business, all you need is Internet Connection on your mobile or desktop and we are ready to get your job done.

    No, You don’t need to be physically present for the process. Zippyway is an Online Catering Platform, all you need is Internet Connection in your device and the required documents with you. We will get the job done even if you are present at the remotest location of India.

    In most of the cases, you will receive the final soft copy of Certificates (or the requisite document) over e-mail and in relevant cases, you will receive the hard copy through the post.

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